All it takes to be famous

… is a little bit of make-believe.

In this video, average guy Brett Cohen decides to prank people in Times Square by acting like a celebrity and walking around with bodyguards and a few photographers. Sure enough, he’s soon surrounded by a mob of fans, who take photos with him and talk excitedly about how great he is and how much they love his movies. Check out this funny-yet-sad commentary on modern culture:

Of course, this video has already been viewed more than 200,000 times on YouTube, so Brett Cohen is now becoming actually famous because of a viral video about getting people to think he’s famous. It’s an infinite loop!

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